Project: Brand Photography
Services: Photographic Consultancy • Photographic Audit • Photographic Guidelines • Post Production
Photographer: Paul Wilkinson
Brand Strategy, Engagement and Marketing Communications: Fairley & Associates
Brand Identity: Felt Branding

Copyright: Paul Wilkinson

Copyright: Paul Wilkinson


“Claire has been the photographic lead for the development of the Instruct brand since October 2010. She began by defining the imagery style so that it would enhance and work in harmony with the newly developed visual identity.

Claire authored to-the-point guidelines for agencies and stakeholders and oversaw the creation of a library of authentic imagery. This involved editing imagery ranging from people to scientific, stylising through retouching, to ensure a consistent look and feel. Claire has worked with the digital and legal teams, advising on photographic copyright.

Photography is a specialism that most clients and agencies don’t have in house, but when done badly is a missed opportunity and at times a legal risk. Fairley & Associates believes in only working with specialists, with proven expertise, who take responsibility for their work. Claire is the leading expert in her field. She is pragmatic, authoritative, and she cares. Her standards are high and she always delivers. I respect her. I trust her. I like her.”

Rachel Fairley
Managing Director, Fairley & Associates.